SMART + CREATIVE
"MarCom" represents "Marketing Communications," emphasizing intelligent strategies and tactics to effectively convey messages, engage customers, and concentrate the brand's focus. Our commitment lies in enhancing program impact through comprehensive marketing, design, and communications support. Our dual focus involves elevating awareness of CCE's projects for heightened engagement and aiding division programs in amplifying community impact through strategic efforts.
Team members
Sarina Ehrgott
director of marketing + brand
With over a decade's journey in the advertising world having launched fortune 500 brands and campaigns, followed by another decade in the realm of for-benefit initiatives, Sarina is more than a marketer, brand strategist, and creative director – she's a seasoned authority fusing strategic insight with design-thinking leadership. Sarina received a BFA in fine art form the University of Houston, holds a graduate certificate in non-profit management from the Harvard Extension school and is and finishing a master's in museum studies.
> sehrgott@utah.gov
Ellen Weist
public information officer
With a celebrated career spanning decades in the journalism industry, Ellen stands as a distinguished wordsmith with an impressive collection of accolades. Transitioning seamlessly into the realm of public service, Ellen is now a valuable leader connected to the governor's office where her expertise in communication continues to make a meaningful impact on state affairs and beyond. Ellen's education here.
> eweist@utah.gov
Kevin Edwards
photographer and graphic design specailist
Jenny Duff
graphic design specailist
Sophia Riggs
Legislative and Operations Assistant
Renee Leita
Contract Communications
Tanner Gunnaway
contract web design and development
Resources
Content Approval Document
CCE's content approval policy establishes the guidelines and procedures for reviewing, verifying, and authorizing content before its dissemination to the public to ensure alignment with organizational standards and objectives.
Content Creation Checklist
This guide aids program and marketing managers in crafting effective content by offering best practices, tips, and strategies to create engaging materials aligned with your division's and program's communication objectives and the demands of SEO.
Content Calendar Template
This tool helps maintain alignment with your division's overarching messages from a birds's-eye view. This calendar helps formulating regular brand presence as every piece of marketing content contributes to your strategic goals and the golas of CCE.
Social Post Template
This optional tool streamlines the creation and approval of social media content by providing a clear structure and approval dropdown. This resource simplifies the internal review processes for social keeping monthly content all in one place and linked to the content calendar.
Social Media Policy
Guidelines for appropriate conduct, content sharing, and interactions on social platforms, protecting the organization's brand reputation, ensuring legal compliance, and fostering a positive and respectful online community environment.
Media Policy
A framework for alerting the PIO, managing information dissemination, ensuring consistent, accurate, and responsible messaging that upholds the organization's values, maintains public trust, and complies with legal and ethical standards in media interactions.
Training
Adobe Express
Getting Started
Begin your Adobe Express journey through our training module tailored for new users. Follow along with Kevin's training assets to gain the essential skills for navigating Adobe Express and using templates created by us, your creative team.
Emma Email
Getting Started
This training was created in 2018 for CCE employees as they to start using Emma for their email marketing. This video is a high-level introduction led by Marketing Director Sarina Ehrgott created as a get-started guide.
Look for a new training video with Emma/Marigold and the new template builder coming soon